Meet our Superior Team!

Superior Tours Vallarta ® , founded in January 2007, quickly became the number one Tour/Travel/Transportation Company in Puerto Vallarta. Since several years we are the Number One Transportation service on Tripadvisor in Puerto Vallarta.  Everybody in our team has many years  of experience in organizing (customized) Tours and Transportation, and within our team we speak 5 different languages fluently.

Meet our team:

Astrid van Dam, owner SuperiorToursVallarta
Astrid van Dam, Founder
Astrid was born in the Netherlands and was raised in a family that has always worked in the airline and tourism industry. Since she was old enough to write, she was already helping her parents with their business. Astrid has traveled with her parents and independently on hundreds of trips all over the world. After studying at the famous Dutch Hotel Management School she worked for a well known Dutch Publisher. Her job required her to, anonymously, visit hotels all over the world and then report back on their quality and service. While on a holiday in 1999 she fell in love with Puerto Vallarta, Mexico and subsequently moved there.
Astrid is multi-lingual, fluent in Dutch, English, Spanish and German, and a certified guide by SECTUR ( administration of Tourism in Mexico)  since 2001. From 2000 until 2010 she traveled for an average of 9 months a year through Mexico, Guatemala, Belize and Honduras guiding groups herself. In 2011 Astrid was responsible for the transportation of all athletes, trainers and everybody else involved during the 2011 Pan American Games in Puerto Vallarta.
She now runs our office in Vallarta and is responsible for all overnight tours, daily operations, contracts and Public Relations.

See Astrid, featured in Vallarta Lifestyles with an article about Best Cultural Connection to Greater Mexico



Patricia Martinez, chief accounting and general manager

Patricia has been the head of Administration since 2010. She is responsible for all numbers, all administration, payroll etc.  She is always on her calculator and computer and only leaves her desk when really necessary!



Gilberto Frias, Reservation agent Transportation

Gilberto is with us since early 2018. Originally from Zacatecas, Gilberto has lived in the United States for several years. Needless to say, his English is 100%. When Gilberto is not working, you can find him on the beach. Not for getting a nice tan though, but Gilberto is a semi-professional Beach Volleyball player. You can see his games live online.  .



Daniel Martínez Nuño, Certified Tourist Guide

Daniel has been working as a guide for many years and speaks perfect English. He is a dedicated vegetarian, and likes to do all kind of local, regional and national tours, in fact, he has no limits! If you are looking to attend to a specific spot in any place in Mexico, he is the right person to take you! Meet Daniel and tell us your experience with him! One of our best selfie shooters too ;)!


Virginia Rodriguez, Certified Tourist Guide
Vicky is our guide based in Mexico City, and thus responsible for our tours there. Born and raised in the Capital of Mexico, she knows the City better than anybody else. Vicky studied History at the University of Mexico City and has been an official tourist Guide for over 15 years. She has many years of experience of guiding tours of 8, 15 and up to 22 days through Mexico, Belize, Guatemala, Honduras and Costa Rica. Vicky speaks Spanish, French, Dutch, and English. She is a mother of a beautiful daughter but loves guiding so much that she made a good combination between guiding and being a mother.


Damian Alvarez
Damian Alvarez, Certified Tourist Guide

Damian is our guide based in Chiapas. Originally from Mexico City, Damian has lived most of his life in different states of Mexico, due to his career as an Archaeologist. He is highly interested in local indigenous and agrarian societies, as well as historical and prehispanic cities. He is a tour-guide specialized in Puebla, Oaxaca, Chiapas, Tabasco, Yucatan, Campeche and Quintana Roo, having 10+ years experience leading tours on those regions, both in English and Spanish. His knowledge is indescribable, to say the least!

 Mary Curiel, Airport representative manager

The first person and smile that you’ll see when traveling to Vallarta. She is our own airport angel, who will do everything in her power to make sure that your vacation in Vallarta starts off magically. Mary has been working in tourism for 106 years (not a typo!), so she defines the experience and good service.  



Paula, Christel, Isabel,  Rigoberto, Sergio, Servando, Beto & Juan Manuel: Airport Reps, drivers and day tour guides.
They will take care of Superior Tours guests from the moment they arrive at the airport and during our day tours. Always smiling, with a bottle of water in their hands for all clients. They will handle your airport transfer as fast as possible so that you can enjoy your first Margarita on the beach few minutes after your arrival at the hotel. Some of our drivers are also Certified Tour guides and will be very glad to take you on a City Tour, San Sebastian or Sayulita for example if you have a bit more time for Sight Seeing.

“To be able to show our guests the country that I fell in love with in ’99 is a privilege, not an ordinary job, especially with all the professionals that work at Superior Tours Vallarta.”
~Astrid Van Dam- Founder Superior Tours Vallarta ®